Ever built a website, and it looks AMAZING but then you realize it loads slowly?
A one-second delay in page load time yields:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
Bottom line, fast loading web pages are essential for keeping visitors on your website as well as your ranking in Google search.
If you have a website created through WordPress (WP), here are a few steps to speed up your website load time.
1. Use a Caching Plugin:
I generally use one that comes with the hosting (i.e. SiteGround’s SG Optimizer plugin) plus WP Rocket. WP Rocket is a paid caching plugin but there are some good free ones like WP Fastest Cache.
2. Good Hosting:
Good website hosting is key too. You could do all these things but with poor hosting, your website can only be so fast. For most clients, I find SiteGround or GreenGeek are great options.
3. Optimize Your Images:
Ensuring all the images are scaled and optimized to the right dimensions is so IMPORTANT! This is probably the most common mistake I see many new web designers make when it comes to page speed. Web resolution is at least 50% smaller than print-resolution, even for HD screens. Uploading massive images significantly slows down your site, and in most cases unnecessary. I scale and optimize/compress all my images before uploading them, and then once they’re uploaded to the site I compress image file size even more using the WP Smush plugin to compress them even further.
If you’ve already added large images to your site, then you’ll want to download them, scale them to the right dimensions, and compress them (tinyjpg.com is a great free tool). Once you’ve done this, replace them on your site.
BONUS TIP: Wanna test your website speed? Here is an awesome free tool I use to check into what might be slowing down a site and therefore what I can fix to make it faster 👉 https://gtmetrix.com/
Test our your site before trying these tips then test out your site again. Let me know in the comments if you seen any improvement.