Trying to keep up with all the to-dos for building community, engagements and leads can quickly become overwhelming often leading to Social Media Burnout.
The good news is that with a bit of planning and prioritizing, you can build a bigger, more engaged social community.
Are you trying to work more than 2 social media channels into your marketing routine?
Choose only 1 (or 2) social media platforms, and master your strategy. This gives you the opportunity to focus on your target audience.
Step 1: Identify the Most Popular Social Channels for Business type: B2B or B2C?
The Most Popular Social Platform for B2C (Businesses-to-Consumer) is Facebook
If you sell directly to your product or service’s end-user, then you’ll want to reach your audience when they’re in consumer mode.
Here’s a list of the most popular channels for B2C businesses:
The Most Popular Social Platform for B2B Businesses is LinkedIn
If your business sells products or services to other businesses, then you might want to consider LinkedIn first.
“Studies show that 80% of B2B leads come from LinkedIn,and 94% of B2B marketers use LinkedIn to distribute content”
Popular channels for B2B businesses:
- Twitter, Facebook, YouTube (nearly tied)
Step 2: Research Your Audience and Industry
Ask yourself the following questions:
- Where are my ideal buyers spending their time?
- What are my social media goals? Which channel can help me achieve them?
- Where are my competitors spending their time?
Narrowing your social media focus to one to two channels and one to two goals gives you the chance to master social media and become a smashing success.
Now that you have narrowed down your social media platforms, learn how to “Master the Art of Social Media for your business”.
Don’t have time to post on Social Media? Let Soar Web Media help! We help business by doing the social media engagements for you.