Finance web design

Learn strategies of home page design for fast and easy interaction with your website.

Usually users start on the homepage when visiting a website.  Messy interface and poorly designed layout can confuse and annoy visitors possibly resulting in consumer leaving the website.  Incorporate these strategies to provide a productive user journey on your website resulting in good conversion rates.

What does a home page usually include?

Most well designed websites should include the following elements:

  • The nature/theme of the website: clearly convey to your visitors the nature of the website:  a professional blog, e-commerce website, education platform, social network, personal blog, etc.
  • Website’s purpose: it’s important to let users know what is the purpose of the website and how it can satisfy their needs.
  • Branding elements or product identity: home page should be easily recognizable, memorable and identified by users. Thoughtfully accomplished branding can be used to serve these goals.
  • Navigation elements providing the ability to move to different sections and pages starting from the home page: the home page becomes the starting point of the route from which the user should get the ability to move to any essential and meaningful part of the website and also get back home from any page of website.
  • Ability to search around the website content: the search field or button should be easily seen and recognizable.

Should all the traffic be directed to the home page?

The answer depends on the nature and complexity of the website.

If it is just a one page website, then that’s the homepage. The same applies to simple websites were the home page doesn’t have many links and navigation elements, so conversion can be reached right from the home page while other pages play secondary roles.

However, for complex websites, especially if they satisfy the multiple needs of a broad target audience, this approach can be the step in killing profitability and reducing conversion rates. The user can get distracted, confused or even annoyed with information overload and having to sift through to find what they need. In cases like this, using landing pages concentrates the user’s attention on something important, to make it noticeable and easily available.

Landing page is a tool to emphasize one item, to make it quickly found and reduce delays in cases when the target user is seeking specific operations, services or items.

Important aspects of an efficient home page

  • clear intuitive navigation and balanced visual hierarchy
  • applied layout elements
  • readable copy, easy to scan
  • concise content blocks
  • using language (vocabulary, syntax, modality, keywords, etc.) which is understandable and appealing to target audience
  • the intensity of graphic visual content
  • short loading time of the webpage
  • responsiveness of the webpage when it’s opened on different devices and screens with various resolutions – how it appears and functions on different devices from mobiles to laptops
  • effective application of keywords
  • good balance of tradition and innovation
  • consistency of visual design 
  • visible and informative call-to-actions
  • defining the most important content through visual design solutions
  • efficient search
  • accessibility of the home page from any point of the website
  • easy and clear recognizable home page in comparison with the other pages of the website
  • contact information
  • links to social networks

Here are some more  home pages designed by Soar Web Media.

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