Testimonials work because they come across as unbiased opinions of people who used your product/service and establish trust. To read more statistics and benefits of having testimonials, read (“Benefits of Testimonials”).
Here are 7 Ways to Ask for a Customer Testimonial:
1. Ask Immediately
Once you’ve over-delivered on value, offering a service or product that truly solves their problems, providing stellar customer service, and making customers feel like you’re there for them (and not the other way around), they’re usually happy to give you a good testimonial.
But you need to ask for testimonials immediately after the project is done (for service providers) or when they’ve begun getting value from your product (for apps and physical products).
2. Determine if you want to use automation or send request manually
First determine the best time to send the testimonial request to your customers.
You might find email automation to be a better fit for requesting testimonials from your customers. For example, after a product purchase.
If you working in customer service, it might be better for you to determine when is the optimal time to ask for testimonial and send request manually.
3. Follow the Customer Journey
Follow up after purchase with an email asking person for feedback with smiley faces. If they click the smiley one, prompt them to write a short testimonial for you product/service.
4. Improve, Then Ask Again
In case a customer does not click the smiley face when asked for feedback, redirect them to a customer service person who will everything they can to make their experience positive.
After resolving their issue, send an email within 2 weeks asking if they’d like to share their experience.
These testimonials are often the best because when your customer service went above and beyond to make it right which tends to make people feel very happy.
5. Make It Easy for the Customer
The problem with asking for testimonials is it puts pressure on people to take the time and come up with the wording of it.
Instead, ask how they’re getting on with your product or service, then when they reply in a positive way, ask for more details and ask what results they’re getting from it. Then summarize what they’ve said back to them and ask if you can use it as a testimonial.
In that way, you make it super easy for people to give you a testimonial. And if their first response isn’t positive, it gives you a chance to fix the problems they’re having.
Provide the link to where to leave a testimonial to make it easy for them. To make them search around for where to leave review. Where to have them review? Your business on Google (strongly recommend), Yelp or TripAdvisor, etc. depending on your business.
6. Follow Up Politely
If you feel you that your customer/client is very happy but haven’t heard from when you’ve 1st asked for a review, follow up politely. Offer to draft the testimonial that they can modify. Whatever you do, don’t nag the client/customer.
7. Where to have review
Here are just a few places to solicit testimonials/reviews for your business. It really depends on the type of business.
- On your website -it’s a convenient place for someone visiting your website to feel further comfortable pursuing action when they see testimonials.
- Google Review on your business-many people check out Google reviews. Also having at least 5 Google reviews helps your website/business Google Ranking.
Which of these did you find helpful?
How did getting client/customer reviews help your business?
Love to hear in the comments below.
Click here for a sample Client Reference Request Email.