How much does it cost to hire someone to build a website?
What are cost factors for building a website in 2020? Below is a table of contents that will let you quickly read through our web design pricing guide. The information on this page is accurate for 2020 and is, based on our research, pricing that falls around “the middle of the road”. Click on any of the boxes below to learn more about each item and how they affect the cost of development.
Web Design
Web Design
logo design- image by Gabriel Tresch
Logo Design
Interior Pages
Interior Pages
Photo Gallery
Photo Gallery
Stock Images
Stock Images
Sliders
Sliders
SEO
SEO
Social Media- Photo by Tracy Leblanc
Social Media
Contact Forms
Contact Forms
Ecommerce - Photo by Bruce Mars
Ecommerce
Training - Photo by Canva
Training
Calendar - Photo by Picjumbo
Event Management

Web Design: How Does Web Design Factor into the Cost of Web Development?

Factors playing in cost and time to design website are: pre-designed templates, custom designed from scratch or super high-end web design tailored very specifically for the client.

Pre-designed WordPress theme: There are many very nice looking WordPress templates available and we can use them as a way to keep hours down. We will help you pick one out then implement the template. Even though the site would be using a template we can still make simple changes to the design to make sure that it matches your branding.  Using Pre-designed approach can cut cost and time down but limits customization.

Custom Design:  As a web developer we learn more about your business, goals and general design taste. We can start with a WordPress template to cut down time. From there, customize your website using our web design and development skills. Our web designs are very conversion oriented. We take great care to make sure that our designs are visually pleasing as well as well thought out to give the best chance to gain more customers for our clients.

High-end Web Design: This approach will be similar to the above except we plan on spending more time on every last detail of the design. Custom icons, typography, and images are all scrutinized for web design perfection. Due to the time and effort, this Website design pricing will be largest option.

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We offer log designs tailored to you whether you are a new company or existing company wanting to update your old one. Depending on your budget and your desired use of the logo we have a couple of different approaches that we can take.

Basic Logo: We can do a verylogo-simple quick text-treatment only logo that will be for use on the website. There will be a little bit of a budget that will allow us to do a quick logo that would look and feel much better than just your website’s name typed out. This option is great if you just need something quick for the web. We will be using Photoshop as a way to keep cost and time down.

 

Full Logo Package: The Complex Logoother option would be to have us design a full logo + mark in our full branding package. This option will be appropriate if you are wanting to use this logo for all of your collateral material as well. We will provide the logo to you in a vector format that can be resized for any purpose. Use this on your business cards, website and any other print material that you may want.

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How does Interior Page Design Affect Website Costs?

There are two different kinds of interior pages that we typically come across in our web design projects. The first is content that is just nicely formatted and the second are interior pages that require a lot of design time. The difference between the two comes down to our time spent and affects our WordPress website design pricing.

Basic Interior Page Design: A page that just requires an image or two and some nicely formatted text requires significantly less time spent than the design and layout you may see on a home page of a website. These pages are fine for pages such as About/Bio Pages.  See Bagpiperlowcountry.com/tunes for an example.

Custom Designed Interior Pages: We would recommend having more of a budget for very important pages like your main service/product page. Although just a basic layout will still look great, with the additional budget for design time we can put in calls-to-action, parallax background, and interactive elements to make the page more visually interesting. This extra cost could be well worth it to increase the chances that your website visitors will convert.  As an example, many of the interior pages on this website are custom designed interior pages.

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Photo Galleries Pricing Options

Whether you are looking for a simple photo gallery or a fully fleshed out gallery section to display all of your work, we have options for you. Depending on your needs we may be using the built in WordPress gallery or using a plugin like NextGEN Gallery.

A simple photo gallery: This is the more affordable option that is perfect for people would just like a a nice page of images that a user can easily step through. User will be able to click on each image and have them “lightbox” open to view at a larger size.  See https://bagpiperlowcountry.com/gallery/ as an example.

A full featured gallery: This is a great option if you want multiple categories within your gallery and require additional functionality. If you are a Photographer, for instance, this would be the option for you. Easily manage categories and layouts for large numbers of images on your website. Many layout options are available to meet just about any photo gallery need.

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Stock vs. Orginal Images

Stand out from the CrowdIt is preferable to use your original images. Handling your images in this way will help ensure that your website is unique and stands out among the crowd.

Stock images are perfectly fine if you don’t have unique photos that will be fit.  They are used all of the time as an option. Our own website, for instance, uses stock imagery alongside our custom photos and graphics. We can help wade through the sea of available stock images for you to help find fitting images to compliment  your page.

Stock images can range from $1 to $50 each depending on the level of quality needed and its intended use. We advise having at least one image on each page to increase its visual appeal.

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Home Page Slider Costs

Adding a slider on your home page is great for catching people’s eye and showing them quickly what the website is about.  We have a couple different options for these slides:

A Simple Slider:A quick approach to the home page slider would be to have us design 3-4 slides that fade from one to the other. There will be little to no animation to help keep our design time down. This slider would just be JPG’s that fade into each other.  This simple option can be is ideal for websites that have great product images.

A Fully Animated Slider: A second approach would be a fully animated slider. Each element of the slides can animate in and be handled separately. This is great if you really want a slick slider to show off your companies main services or products. This approach requires more hours to build out and more back and forth with our clients. Because of this, the price is higher than just a simple slider.

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Search Engine Optimization

SEOOn Page Optimization: Although our websites are coded with SEO best practices, we can spend more time needed to properly research the correct keywords for any particular page to find the keywords people are using to try to find content like yours. We would then implement the keywords into your copy, alt text and headers. We use tools to help optimize your page correctly to give it the best chance to rank.

Copywriting: We also provide copywriting. Our SEO trained copywriters will consult with you to get a feel of the image and message you want to have on your website.  From there, produce professional copy that can be used on your website.

Tracking: We can also take the time to install website traffic and monitoring tools like Google Analytics and set up an account in Google’s Webmaster Tools. This will allow you to analyze your traffic to help with internet marketing as well as speed up the indexation process by submitting an XML sitemap to Google Webmaster Tools.

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Social Media Connection

Having a strong Social Media strategy can help increase traffic to your website. We can put into place many features to help your visitors spread the word.  These include:

On-site Social Media: We can implement social sharing and social following throughout your website. For instance, having Facebook “Like” boxes and pulling in feeds from your Twitter account can help increase your social reach. We can also put in social sharing functionality to make it as easy for website visitors to share your content with others.

Social Media Account Design: The second is creating or editing social media accounts for you to help unify your branding. After you have a new web design, it is useful to match the branding across your social media platforms.  For example, we can design a professional Facebook page that is consistent in the design/look of the website.

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Contact Forms

Majority of websites, it’s mandatory to have a means for visitors to reach you. There are a few clients who may not need this on their website which is why this is an add-on. Many people on the internet would prefer to communicate initially though email vs phone and a contact form is a great way to expedite this.

If you do want a contact form system on your website we utilize a premium WordPress plugin that enables us to create almost any kind of form field imaginable, send alert emails to you, send thank you emails to your clients.  Can also be setup with mail service to save all of this data and contacts in an easy to use back end system.

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eCommerceEcommerce - Photo by Bruce Mars

If you have a need to sell products on your website or if you need to receive monetary donations to your organization we have some options.

eCommerce Options: If you use PayPal we can help create your products within the PayPal system and then use their embed code to add PayPal buttons to your website. This is an affordable way if your selling needs are simple. If you are in need of something more feature-filled we suggest using WooCommerce. This will give us an incredibly flexible eCommerce system that will allow you to manage your products from the back end, put things on sale, create coupons, export sales history, and many many more features.

Donation Forms: Our donation form options rely on tying into an existing donation system or setting up a PayPal account for you. PayPal has a very easy way to set up a donation system that will allow people to donate what they want and have it tie into your bank account. Many not-for-profit organizations go this route.

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Training Options

We generally build WordPress theme websites and design them to be user friendly. This allows our clients to add, update, delete content on their own if they wish. 

Some of our clients are able to do updates on their own without our guidance.   For those who would like to maintain their website and need guidance, we offer training on using our WordPress systems and updating the website.  We are available to teach via Skype or in person in the Charleston SC area.  While creating your website, we will gain a clear understanding of how you will likely want to use your WordPress system and can tailor make a training session based on your needs.  All of our training session are very specific to your website helping you and your team quickly learn the WordPress system.

We are also fine to answer questions after the website launch and training.  Many of our clients are loyal customers because of our level of support in helping them.

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Event Management Systems

If your organization has events that need to be displayed on your website we can handle this for you. There are multiple ways to put a system in place to suit your needs depending on the level of complexity that your event management system needs.

Simple Google Calendar Integration: If all you need is the ability to show upcoming events in an easy to manage interface we recommend tying into a Google calendar. We have found through the years that for simple calendar based views Google Calendar is actually the best compared to dedicated WordPress plugins. This is an affordable way to get your events online.

Full Featured Event Management: If you would like to have an event management system that will allow you to create events, update available tickets with purchase and have users pay for attendance, we can build you a fully featured system that is easy for your customers to use and easy for you to manage. There are a number of premium WordPress plugins out there that can handle this task nicely. Because of the complexity of these plugins quite a bit of time is typically involved in getting these set up, thus increasing the cost.

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